You are
a Brand

Retail outlet communication
Customer Satisfaction

Local communication audit
(sampling, billposting)

Audit communication locale

Local communication audit : Advertising Prints et Billposting

Mailbox sampling audit

Securing the distribution of your samples.

Challenges :

The distribution of samples in mailboxes is subject to many uncertainties and is difficult to be properly monitored by advertisers.

Questions :

Are your samples well distributed?
Are delivery deadlines being respected by your service providers?
What is the actual coverage of your distribution perimeter?

Services :

Feedback controls the distribution of your samples.
Feedback provides two different approaches:
Field Investigation: Our investigators are mobilised on the field to confirm their proper distribution.
Remote Investigation: We question, by mail or telephone, residents of your catchment areas to confirm the good reception of your samples.

Want to be called back

Billposting audit

Improve ROI of your billposting operations (temporary or LT)

Challenges :

Billposting is subject to many uncertainties:

A constant evolution of permanent and temporary networks (dismantling, redeployment, legal framework)
A complex supply chain, where the human factor is paramount and quality problems significant (vandalism, disassembled panels, blocked scrolling signs).

Questions :

Are your billposting campaigns properly set?
Are the selected billboards in your media plan present and in good condition?
What is the state of LT installed base? Are you paying the right amount of OAT (Outdoor Advertising Tax)?

Services :

Temporary billboard display

Designed by UDA (French Advertisers Association) in partnership with Advertisers themselves, quality control aims to guarantee an optimal achievement of their campaigns. Feedback deploys its investigators throughout the country to carry out controls in compliance with the UDA/UPE charter. These controls, supported by photographies, highlight all the billposting anomalies.
From simple anomalies: Vandalism, blocked scroll signs … to
Serious anomalies: Disassembled billboards, wrong side displayed.

Want to be called back

Managing sampling campaings

Gestion campagne ip

Challenges :

Sampling is a great support to convince clients about a product’s quality and it creates a link with the consumer. Sample distribution is a complex task and requires specific management.

Questions :

What is the real potential of your distribution area?
What is the level of accessibility in this zone?
How best to define your distribution perimeter and target the persons that are mostly sensitive to the brand?
Which distribution company to choose ?
How to get the best distribution price?

Services :

The expertise of Feedback on the Sample media is recognised by all market participants.

Feedback can support your business by addressing challenges related to advertising printouts, including the selection of distribution zones and targeting as well as the management of distribution tender offers.

Want to be called back

Communication survey (Pre & Post testing and Media Mix)

Would you like to measure the relevance of your messages and advertising medias?

Étude communication

Pre, and Post testing & Media Mix

PRE-TESTING

Effectively evaluating your communication tools

CHALLENGES :

In an economic environment, where marketing operating budgets keep dropping, advertisers must design efficient advertising campaigns supported by relevant messages. Yet, the design of campaigns is often based on empirical data rather than on consumer expectations.

QUESTIONS:

Are your advertising medias well designed?
Is your message properly understood by consumers?
What are their expectations vis-à-vis your communication campaigns?
How to stand out with respect to other advertising campaigns?

SERVICES:

From focus group conducted by a psychologist animator, Feedback guides you in the diagnosis of your campaign and design relevant, clear and effective messages.

Want to be called back

POST-TESTING

Measuring Campaign Efficiency

CHALLENGES:

The emergence of new digital tools as well as reduced advertising investments lead advertisers to question the performance of campaigns, including their ROI.

QUESTIONS:

What is the consumer perception regarding your campaign?
What is the impact of your campaign?
How to estimate traffic and purchases generated by your campaign?

SERVICES:

Feedback conducts post-tests, measuring efficiency through various protocols: Face-to-face, telephone or online survey. Feedback, thus helps to assess the commercial performance of your campaigns by analysing the perception of consumers in both substance and form.

Want to be called back

MARKETING MIX

Design the most relevant Media Mix

CHALLENGES :

Today, Media mix analysis is based on the intrinsic features of medias (power, targeting, coverage, cost, legal framework) and not on their efficiency. Given the emergence of new medias and strong budgetary constraints, advertisers are questioning the relevance of their mix and choice of advertising mediums.

QUESTIONS :

Which media mix is best suited to your target?
How effective is your media mix?
How to optimise ROI and communication tools?

SERVICES :

Feedback conducts media mix surveys to measure through a methodological and customised approach, the contribution of each medium on the brand image, media perception, memorisation of campaign and purchase intent.

Want to be called back

Field marketing operations audit
(in store, street, sampling)

Monitor the quality of your Field Marketing Operations

Audit animation, street, sampling

Challenges :

It is nowadays difficult for advertisers to obtain reliable and objective feedback on their field marketing operations (rationalisation of sales forces, incomplete or biased vision of salespersons …). Yet, anomalies are persistent on the field (poor or inexistant push promotion strategies of products despite agreement of brand, in-store marketing teams lacking dynamism, poor or incomplete product pitches, In-Store advertising not set up or removed during the operation … ).

Questions :

Are In-Store Marketing Teams present?
Are they using the toolkit in compliance with the product specifications?
Do they know the product pitch?
Are your samples being properly distributed?
Is the sampling site’s potential properly assessed?

Services :

Feedback Field Investigation Service, provides clear information on the progress of a campaign to advertisers. Henceforth, Feedback enable them to correct major anomalies in real time while maintaining a sort of precautionary pressure on service providers. Thus, providing advertisers with concrete arguments to ask agencies providers to correct recurring problems (training, quality recruitment, logistical improvements, revising the in-store/ outdoor animation concepts …).

Want to be called back

Launch Check

Boost your product launch to increase success rates

Launch check

Challenges :

The launch of a new product is always an important challenge for a brand and its success depends partly on the brand’s ability to create an effective in-store event on launch day.

Questions :

Are your new products well-merchandised?
Are they in compliance with the agreed merchandising plan?
Do you have sufficient stocks?
Are in-store advertising in place?
Do in-store marketing teams know the product and the associated product pitch?

Services :

Feedback can set up a 360 ° in-store service for controlling the launch of your product in all your retail outlets and within tight deadlines :

– ND Audit, Merchandising and In-Store Advertising
– In-store Marketing Teams Audit
– Correction in real-time of anomalies to guarantee a successful in-store event.

Want to be called back

Store Check

In-store activities tracking : A clear vision on your retail outlet

Store check

Challenges :

It is nowadays difficult for brands to have a clear vision on what is happening on the field. Yet, operational excellence, in stores, is one of the main drivers in the success of a commercial strategy.

Questions :

Are your new products well-merchandised?
Are they in compliance with the agreed merchandising plan?
Do you have sufficient stocks?
Are in-store advertising in place?
Are product promotions properly displayed?

Services :

Thanks to a vast network of field investigators (national scale) and consumers community, Feedback can intervene in ALL your outlets and provide the necessary indicators to optimise your marketing mix (Product, Price, Promotion and Place).

Want to be called back

Stockout

Getting your product on shelves (out of reserves)

Contrôle rupture

CHALLENGES :

5.7% of products are very often absent from French supermarkets after going out of stock. Besides the estimated shortfall of € 1.4 billion in 2014, on overall retail chains, it is also of the main source of customer dissatisfaction.

QUESTIONS :

Are the referenced products available?
Are there sufficient stock on the shelves during high traffic periods?

SERVICES :

Our consumer based community visit your outlets throughout the territory and thus, allowing brands to ensure, in real time, the presence of their products and sufficient stocks, especially during peak commercial periods (seasonal products, communication campaign …)

Want to be called back

Shopper survey

Understanding the shopper

Étude shopper

Challenges :

Despite the rise of e-commerce and drive-ins, alongside the development of new digital communication tools, that have deeply complexified the shopper’s journey, Shopper Experience remains a central concern for Category Management services. POS is the last touch point before the purchase decision. Brands usually know very well their customers. However, they lack information on the buying process and would like to know more on (purchase) motivations and (purchase) barriers.

Questions :

What is the buyers profile?
What are the (purchase) motivations and barriers?
How to understand the purchase process and performance drivers?
What is the behaviour of buyers while facing the shelves? How do they spot products?
What is the impact of merchandising on the buyer?

Services :

Feedback offers a proven methodological approach combining:
– Shelf Observation and photographic reporting
Quantitative Interviews in front of shelves
Semi-structured qualitative interviews

Want to be called back

Satisfaction survey

Measuring Client Satisfaction

Etude de satisfaction client

Challenges :

In an increasingly demanding consumer market, where the latter is more and more likely to give his opinion on dedicated websites, Customer Satisfaction has indeed become a major challenge.

Questions :

What are clients’ expectations?
What are clients’ satisfaction criteria?
What is the level of customer satisfaction?
How can your company address customer dissatisfaction?

Services :

Feedback offers a two-level approach:
Qualitative interviews with customers to identify satisfaction and dissatisfaction criteria.
Barometric surveys to regularly assess satisfaction and measure progress.

Want to be called back